Segmentation

LET’S TAKE A EXAMPLE

Let us choose for the demonstration:

  1. New construction of a tertiary building.
  2. Heating-Ventilation-Air Conditioning technical package.
  3. Air conditioning installation with the manufacturer DAIKIN.

1. The Real Estate Asset

  • Tertiary building

  • Premium asset

  • New construction

BUILDING

Bio-technology

Logistics

Tertiary

Activity

High technology

Type

Premium

Middle up

Middle

Basic

Construction

Level 1

New

Renovation

2. Technical Slot

  • HVAC
  • Air Conditioning category
  • VRV equipment

Lot

Level 2

Plombing

Electricity

CVC

Sprinkler

Framework

Carpentry

Category

Level 3

Heating

Air Conditioning

Ventilation

Regulation

Air quality

Rooftop

Equipment

Level 4

VRV

Renewable energy

Natural

Mechanical

Centralized

3. Manufacturer Slot

  • Manufacturer

  • The catalog

  • Guarantee

Manufacturer

Level 5

Carrier

Trane

Daikin

Schneider

Aldes

Zehnder

Catalog

Level 6

RACCYM100DK10

RACCYM100DK50

RACCYM12DK50

RACCYM150DK50

RACCYM150DK80

RACCYM200DK90

Guarantee

Level 7

None

1 year

2 years

5 years

10 years